Digital Book Sales Soar!

As the debate about goal line technology in football rumbles on with a Premier League Manager and a former World Cup Referee both demanding its use, we can’t help smiling here at Tacklesport.  Given the news this week (hardly surprising we believe) that the sales of digital books has soared in the UK and with news in March that Apple had overtaken Microsoft to become the most valuable technology company largely through sales of its iPhone (iPad sales weren’t included!), we really do think it is time for those controlling sport at the highest level to come to their senses and understand that they are no longer in tune with modern thinking. Technology in all its different guises is here to stay; it has brought with it a different level of understanding and a different form of intelligence.  Indeed they would do well to read Marc Prensky’s 2001 article Digital Natives, Digital Immigrants!

Back in the Nineties, as the first UK company to pioneer the use of multimedia in the teaching and coaching of sport, we were frequently told by National Governing Bodies of Sport that it ‘won’t catch on’ that ‘people prefer hard copy’, and amazingly in 2000, that ‘primary schools aren’t ready for computers’. Now, as more and more NGBs seek to become technologically competent and look not only to embrace PC’s, the internet and mobile technologies Tacklesport is again at the forefront delivering ground breaking coaching resources and Apps for NGBs at home and abroad – watch out for more news about Apps coming soon!